Strategic Storytelling for Career Visibility: From Informing to Influencing

Olga Labutina

Timezone: Europe/AthensRecording: YesLanguage: EnglishDuration: 45 min / 15 minSpeaker rating: 4.8 out of 5 from 25 participants across all their sessions
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Strategic Storytelling for Career Visibility: From Informing to Influencing
Olga Labutina
Your expert

Olga Labutina

Olga Labutina is an Executive & Leadership Coach who works with senior leaders from companies like Amazon, Stripe, Microsoft, LVMH and many more. She specialises in executive presence, strategic communication, and stakeholder management, helping high-performing leaders translate their expertise into influence, credibility, and impact at the most senior levels. Olga holds an MSc in Sociology and Social Psychology, an MBA from SDA Bocconi School of Management, and is an ICF Master Certified Coach (MCC) - a distinction held by fewer than 3% of coaches globally. With over 20 years of corporate and entrepreneurial experience, she brings both deep psychological insight and real-world business credibility to her work. Her approach blends behavioural science with organisational reality, equipping leaders to navigate pressure, politics, and visibility with confidence and authority.

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Session Summary

You spend weeks building rigorous analysis. Leadership thanks you and moves on. A colleague presents half the data with a strong narrative and gets a decision. That is not unfair. That is how brains and organizations work.

People do not remember information. What they remember is how this information made them feel, and telling a story is the best way to go about it. When you do not shape the story around your work, even great insight gets ignored.

And this is why louder storytellers win while quieter experts stay stuck. This session shows how senior people actually communicate, not by downloading data, but by framing what matters, what is at stake, and what should happen next.

It gives you a set of practical storytelling frameworks, the ones executives and consultants use when real decisions are on the line, so your work does not just get heard, it gets used. Because impact is not about what you know. It is about how you make people see it and relate to it.

Interaction

During the expert session, Olga Labutina engages participants through a series of interactive activities and Q&A using Mentimeter, an interactive engagement tool.

Key Learnings

1. Insight alone is not enough — framing drives decisions. Great analysis only creates impact when it is shaped into a clear narrative that highlights what matters, what is at stake, and what should happen next.

2. Storytelling influences how leaders think and act. Senior decision-makers respond to structure, clarity, and emotional relevance, not data downloads. Learning how they communicate increases your influence.

3. Practical frameworks to turn expertise into action. Gain proven storytelling tools used by executives and consultants so your ideas are not only heard, but understood, remembered, and applied.

Before you book

Questions about Strategic Storytelling for Career Visibility: From Informing to Influencing

Is this for beginners or for people who already know the subject?

No prior knowledge is assumed. It is built for a general working audience, and people who already know the subject get the research and the practical side rather than an introduction. What the hour itself covers: You spend weeks building rigorous analysis. Leadership thanks you and moves on.

Is Olga the right expert for this?

Olga Labutina is one of the experts we auditioned ourselves, and we produce every session so we see how each one lands. Participants rate this session 4.6 out of 5, across 25 responses, and rate Olga personally 4.8 out of 5.

Is this session interactive, or do people just watch?

It is interactive, and the block higher up on this page says exactly how for this session. Nobody has to speak up who does not want to: the chat and the polls carry most of it, and the questions can come in anonymously.

How long does it take, and what do we have to prepare?

It runs 45 min / 15 min: the talk, then live questions. All you do is pick a date. We brief Olga, produce the session, host and moderate it, run the Q&A, and send you the report within an hour of the end.

Who can join, and where does it run?

A team, a department, an employee network or every single employee at once, with no cap and no per-seat price. It runs inside your own Microsoft Teams, Zoom or Google Meet, or on a branded page we build. No integration, no login, no company device or e-mail.

Can our global colleagues follow it?

The session is delivered in English. You can add high accuracy live subtitles in 8, 16 or 24 languages, so everyone follows in their own. That is a paid option, priced by the number of languages you need.

Will our IT department have a problem with this?

No, and that is by design. There is nothing to install, nothing to integrate and no connection to your systems, so there is nothing for IT to validate: we join your own Teams, Zoom or Meet as a guest speaker, or we host a page and your people open a link. No software, no accounts, and no data of yours that we can reach. It is why hundreds of companies, among them some of the largest technology and financial firms in the world, were able to start within a day.

How does this work under GDPR?

We never receive or hold personal data about your employees. Because the session runs in your own environment, attendance and identity stay with you, and what we report back is aggregated: numbers, ratings and survey answers, not people. That is also why IT approval usually takes minutes rather than weeks.

What do we get afterwards?

You keep the recording and can share it internally. You also get attendance over time, participant ratings for the content and the speaker, the survey answers, and the topics your people asked for next.

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