Book a demo →from €2,250 for your whole company


Sarah Farmer is a Global Executive Coach, author, and founder of Bright & Brilliant Ltd., a leadership development firm specialising in supporting C-suite executives, leadership teams, emerging senior leaders, and business owners. With a degree in Applied Chemistry and a lifelong interest in psychology and human behaviour—sparked early on by exposure to her mother’s work as a psychologist—Sarah combines analytical rigour with deep insight into what drives people. Her coaching is grounded in a practical understanding of how the brain works, helping leaders manage themselves more effectively and create lasting behavioural change in others.
All sessions by Sarah →At the heart of bold decisions and breakthrough results is a confident, emotionally intelligent inner world. When self-doubt takes over, even high performers hesitate, hold back, or undermine their own success, and that ripple effect can shape team culture and business results.
This fast-paced masterclass breaks down what Imposter Syndrome really is (and isn’t), why it affects top talent the most, and how it shows up in everyday behaviours. You’ll leave with a practical “brain-rewiring” technique from SPARK Step 3 to shift your thinking, strengthen your confidence, and take stronger, more decisive action.
During the expert session, Sarah Farmer engages the audience through visuals, interactive Q&A, and live polling.
At the heart of every great career, bold decision and breakthrough result is one thing: a confident and emotionally intelligent. When your inner world is steady, clear and grounded, your actions follow: you speak up, you step forward, you take opportunities that move you and your organisation forward.
But, when self-doubt takes the wheel, even the most talented people slow down, shrink back or sabotage their own success.
That’s the hidden cost of Imposter Syndrome.
It doesn’t just affect how someone feels, it shapes what they do. It influences decisions, communication, risk-taking, innovation, collaboration… and ultimately, the results an organisation is capable of achieving.
One person’s hesitation creates a ripple. A whole team’s hesitation creates a culture. And when you realise how widespread this is, and how many brilliant people are quietly held back by it, you start to see why addressing it is no longer optional, but essential. This masterclass is designed to break that cycle.
You’ll discover what Imposter Syndrome really is (and isn’t), why it affects high performers the most, and how it shows up in everyday behaviours that limit personal and organisational success. And you’ll learn a practical, brain-rewiring technique from SPARK Step 3 that helps you shift your thinking, strengthen your confidence, and create the kind of empowered mindset that fuels better actions, better decisions and better outcomes at every level.
Objective:
Learn how to take control of unhelpful thinking and behaviour patterns that block progress – personally, professionally and organisationally.
No prior knowledge is assumed. It is built for a general working audience, and people who already know the subject get the research and the practical side rather than an introduction. What the hour itself covers: At the heart of bold decisions and breakthrough results is a confident, emotionally intelligent inner world. When self-doubt takes over, even high performers hesitate, hold back, or undermine their own success, and that ripple effect can shape team culture and business results.
Sarah Farmer is one of the experts we auditioned ourselves, and we produce every session so we see how each one lands. Participants rate this session 3.9 out of 5, across 28 responses, and rate Sarah personally 4.3 out of 5.
It is interactive, and the block higher up on this page says exactly how for this session. Nobody has to speak up who does not want to: the chat and the polls carry most of it, and the questions can come in anonymously.
It runs 45 min / 15 min: the talk, then live questions. All you do is pick a date. We brief Sarah, produce the session, host and moderate it, run the Q&A, and send you the report within an hour of the end.
A team, a department, an employee network or every single employee at once, with no cap and no per-seat price. It runs inside your own Microsoft Teams, Zoom or Google Meet, or on a branded page we build. No integration, no login, no company device or e-mail.
The session is delivered in English. You can add high accuracy live subtitles in 8, 16 or 24 languages, so everyone follows in their own. That is a paid option, priced by the number of languages you need.
No, and that is by design. There is nothing to install, nothing to integrate and no connection to your systems, so there is nothing for IT to validate: we join your own Teams, Zoom or Meet as a guest speaker, or we host a page and your people open a link. No software, no accounts, and no data of yours that we can reach. It is why hundreds of companies, among them some of the largest technology and financial firms in the world, were able to start within a day.
We never receive or hold personal data about your employees. Because the session runs in your own environment, attendance and identity stay with you, and what we report back is aggregated: numbers, ratings and survey answers, not people. That is also why IT approval usually takes minutes rather than weeks.
You keep the recording and can share it internally. You also get attendance over time, participant ratings for the content and the speaker, the survey answers, and the topics your people asked for next.

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