
Sarah Farmer is a Global Executive Coach, author, and founder of Bright & Brilliant Ltd., a leadership development firm specialising in supporting C-suite executives, leadership teams, emerging senior leaders, and business owners. With a degree in Applied Chemistry and a lifelong interest in psychology and human behaviour—sparked early on by exposure to her mother’s work as a psychologist—Sarah combines analytical rigour with deep insight into what drives people. Her coaching is grounded in a practical understanding of how the brain works, helping leaders manage themselves more effectively and create lasting behavioural change in others.

Leading people through change becomes easier when leaders understand how the human brain reacts to uncertainty.

When change occurs, communication can either calm people or create panic.

Imagine walking into a difficult conversation feeling calm, prepared and genuinely confident, not bracing for disaster, not…

Highly capable women often hesitate at key moments at work, not due to a lack of ability or confidence, but because they are…

At the heart of bold decisions and breakthrough results is a confident, emotionally intelligent inner world.
Unedited, from the survey every participant fills in after the session. Ratings on this site are out of 5.
Great practical session. Thanks for organizing.
The concrete practicalities really amped up the value for me! Not just lots of info and just figure out own your own how to use it. Thank you very much for this valuable session!
One of the best sessions I've attended, thank you so much for organizing this!
Loved the way of questioning.
"OPO" + the good examples that came with it. These concrete practicalities really amped up the value for me! Not just lots of info and just figure out own your own how to use it.
It was a short presentation for a big topic but, given the proposed time it was a very insightful and practical leacture
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