Book a demo →from €2,250 for your whole company


Sarah Farmer is a Global Executive Coach, author, and founder of Bright & Brilliant Ltd., a leadership development firm specialising in supporting C-suite executives, leadership teams, emerging senior leaders, and business owners. With a degree in Applied Chemistry and a lifelong interest in psychology and human behaviour—sparked early on by exposure to her mother’s work as a psychologist—Sarah combines analytical rigour with deep insight into what drives people. Her coaching is grounded in a practical understanding of how the brain works, helping leaders manage themselves more effectively and create lasting behavioural change in others.
All sessions by Sarah →Imagine walking into a difficult conversation feeling calm, prepared and genuinely confident, not bracing for disaster, not second-guessing yourself, not lying awake the night before rehearsing what might go wrong.
Most people procrastinate, avoid or worry excessively about difficult conversations because they’re scared of the fallout, the reaction, the awkwardness, the potential damage to the relationship. This comes with a very real cost: stress, sleepless nights, frustration, underperformance, strained relationships and a growing sense that you’re not operating at the level you know you’re capable of.
The ripple effect of leaving the issues to ‘fester’ can be huge.
When leaders dodge hard conversations, teams drift, expectations blur, performance slips & trust erodes. Everyone feels it, and business results eventually show it.
The good news?
Once you understand the neuroscience behind why your brain resists these conversations and you learn a simple, effective structure to guide them, everything changes.
You stop spiralling.
You stop avoiding.
You start leading.
This fast-paced, practical masterclass gives you the exact tools you need to approach any difficult conversation with clarity, confidence and emotional control, while protecting the relationship.
During the expert session, Sarah Farmer engages the audience through visuals, interactive Q&A, and live polling.
This fast-paced, practical masterclass gives you the exact tools you need to approach any difficult conversation with clarity, confidence and emotional control, while protecting the relationship
From the survey every participant gets when the session ends, in their own words.
Great practical session. Thanks for organizing.
The concrete practicalities really amped up the value for me! Not just lots of info and just figure out own your own how to use it. Thank you very much for this valuable session!
One of the best sessions I've attended, thank you so much for organizing this!
"OPO" + the good examples that came with it. These concrete practicalities really amped up the value for me! Not just lots of info and just figure out own your own how to use it.
It was a short presentation for a big topic but, given the proposed time it was a very insightful and practical leacture
No prior knowledge is assumed. It is built for a general working audience, and people who already know the subject get the research and the practical side rather than an introduction. What the hour itself covers: Imagine walking into a difficult conversation feeling calm, prepared and genuinely confident, not bracing for disaster, not second-guessing yourself, not lying awake the night before rehearsing what might go wrong. Most people procrastinate, avoid or worry excessively about difficult conversations because they’re...
Sarah Farmer is one of the experts we auditioned ourselves, and we produce every session so we see how each one lands. Participants rate this session 3.9 out of 5, across 28 responses, and rate Sarah personally 4.3 out of 5.
It is interactive, and the block higher up on this page says exactly how for this session. Nobody has to speak up who does not want to: the chat and the polls carry most of it, and the questions can come in anonymously.
It runs 45 min / 15 min: the talk, then live questions. All you do is pick a date. We brief Sarah, produce the session, host and moderate it, run the Q&A, and send you the report within an hour of the end.
A team, a department, an employee network or every single employee at once, with no cap and no per-seat price. It runs inside your own Microsoft Teams, Zoom or Google Meet, or on a branded page we build. No integration, no login, no company device or e-mail.
The session is delivered in English. You can add high accuracy live subtitles in 8, 16 or 24 languages, so everyone follows in their own. That is a paid option, priced by the number of languages you need.
No, and that is by design. There is nothing to install, nothing to integrate and no connection to your systems, so there is nothing for IT to validate: we join your own Teams, Zoom or Meet as a guest speaker, or we host a page and your people open a link. No software, no accounts, and no data of yours that we can reach. It is why hundreds of companies, among them some of the largest technology and financial firms in the world, were able to start within a day.
We never receive or hold personal data about your employees. Because the session runs in your own environment, attendance and identity stay with you, and what we report back is aggregated: numbers, ratings and survey answers, not people. That is also why IT approval usually takes minutes rather than weeks.
You keep the recording and can share it internally. You also get attendance over time, participant ratings for the content and the speaker, the survey answers, and the topics your people asked for next.

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