Sarah Farmer
Sarah Farmer is a Global Executive Coach, author, and founder of Bright & Brilliant Ltd., a leadership development firm specialising in supporting C-suite executives, leadership teams, emerging senior leaders, and business owners.
With a degree in Applied Chemistry and a lifelong interest in psychology and human behaviour—sparked early on by exposure to her mother’s work as a psychologist—Sarah combines analytical rigour with deep insight into what drives people. Her coaching is grounded in a practical understanding of how the brain works, helping leaders manage themselves more effectively and create lasting behavioural change in others.
- Recording: Yes
- Language: English
- Duration: 45 min / 15 min
Difficult Conversations: How to Have Them and Keep Relationships Intact
Imagine walking into your next difficult conversation feeling calm, clear and genuinely confident, not bracing for impact, not second-guessing every word, not replaying worst-case scenarios at 2 a.m. Most people avoid these conversations because they fear the reaction, the awkwardness, or the damage it might cause, but that avoidance has a real cost: stress, sleepless nights, frustration, strained relationships, and a nagging sense you’re not operating at the level you know you’re capable of. And the ripple effect is bigger than you think: when leaders dodge hard conversations, teams drift, expectations blur, performance slips, trust erodes, and results eventually show it. The good news? Once you understand why your brain resists these moments and you have a simple, effective structure to guide them, everything changes: you stop spiraling, you stop avoiding, and you start leading, with clarity, confidence and emotional control, while protecting the relationship.