Difficult Conversations: How to Have Them and Keep Relationships Intact
Sarah Farmer
Sarah Farmer is a Global Executive Coach, author, and founder of Bright & Brilliant Ltd., a leadership development firm specialising in supporting C-suite executives, leadership teams, emerging senior leaders, and business owners.
With a degree in Applied Chemistry and a lifelong interest in psychology and human behaviour—sparked early on by exposure to her mother’s work as a psychologist—Sarah combines analytical rigour with deep insight into what drives people. Her coaching is grounded in a practical understanding of how the brain works, helping leaders manage themselves more effectively and create lasting behavioural change in others.
- Recording: Yes
- Language: English
- Duration: 45 min / 15 min
Session Summary
Imagine walking into a difficult conversation feeling calm, prepared and genuinely confident, not bracing for disaster, not second-guessing yourself, not lying awake the night before rehearsing what might go wrong.
Most people procrastinate, avoid or worry excessively about difficult conversations because they’re scared of the fallout, the reaction, the awkwardness, the potential damage to the relationship. This comes with a very real cost: stress, sleepless nights, frustration, underperformance, strained relationships and a growing sense that you’re not operating at the level you know you’re capable of.
The ripple effect of leaving the issues to ‘fester’ can be huge.
When leaders dodge hard conversations, teams drift, expectations blur, performance slips & trust erodes. Everyone feels it, and business results eventually show it.
The good news?
Once you understand the neuroscience behind why your brain resists these conversations and you learn a simple, effective structure to guide them, everything changes.
You stop spiralling.
You stop avoiding.
You start leading.
This fast-paced, practical masterclass gives you the exact tools you need to approach any difficult conversation with clarity, confidence and emotional control, while protecting the relationship.
Interaction
During the expert session, Sarah Farmer engages the audience through visuals, interactive Q&A, and live polling.
Key Learnings
- What makes a conversation 'difficult': Why your brain fights you every step of the way.
- How to lead & control yourself before and during your conversation: Simple neuroscience-backed mindset tools to reduce fear, increase emotional control and help you show up confidently and competently.
- How to prepare the 'reciever' for an effective conversation.
Detailed session description
Imagine walking into a difficult conversation feeling calm, prepared and genuinely confident, not bracing for disaster, not second-guessing yourself, not lying awake the night before rehearsing what might go wrong.
Most people procrastinate, avoid or worry excessively about difficult conversations because they’re scared of the fallout, the reaction, the awkwardness, the potential damage to the relationship. This comes with a very real cost: stress, sleepless nights, frustration, underperformance, strained relationships and a growing sense that you’re not operating at the level you know you’re capable of.
The ripple effect of leaving the issues to ‘fester’ can be huge.
When leaders dodge hard conversations, teams drift, expectations blur, performance slips & trust erodes. Everyone feels it, and business results eventually show it.
The good news?
Once you understand the neuroscience behind why your brain resists these conversations and you learn a simple, effective structure to guide them, everything changes.
You stop spiralling.
You stop avoiding.
You start leading.
This fast-paced, practical masterclass gives you the exact tools you need to approach any difficult conversation with clarity, confidence and emotional control, while protecting the relationship
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