Thinking Like a Brand And Amplifying Your Professional Persona
Jonathan A.J. Wilson
Book a demo →from €2,250 for your whole company
Book a demo →from €2,250 for your whole company
This one runs as a masterclass: Jonathan A.J. Wilson takes your colleagues through the research and the thinking behind it, with live questions throughout.
Professor Wilson is an award-winning branding practitioner and academic with two doctorates. He has worked with governments, organizations, and people on branding countries, products, services, and people. He has over 200 pieces of published work, given over 100 conference talks, travelled to 40 countries, received Top Voices awards from LinkedIn 4 times, and appears in their television advertisements.
All sessions by Jonathan →The trend of professionals who control their public narrative, engage with authenticity, and do so by creating a personal brand is seeing increasing rewards – both for them and the organisations they work for. Professor Jonathan A.J.
Wilson’s Leqture explores how you can grow your reputation, network, and visibility, with inclusivity – in a collaborative way that amplifies and energises your good work, along with that of your organisation.
During the expert session, Jonathan A.J. Wilson engages the audience through methods like a Q&A session, live demonstrations using PowerPoint slides, and interactive exercises with the Mentimeter app. He discusses the importance of building a strong personal brand for professional success and reputation management.
Wilson also introduces concepts such as coolness and authenticity in communication styles and provides tips for introverted individuals to build their online presence. The audience participates by asking questions and sharing experiences through the chat function or Mentimeter polls.
Establishing a clear and distinct professional persona on LinkedIn through regular profile maintenance, content creation, and effective interaction with others can increase visibility and memorability, helping you stand out in your field.
Understanding different communication styles and adopting neutral tone in various contexts can help de-escalate situations, maintain objectivity, and effectively reach a wider audience.
Expressing yourself genuinely on professional platforms and being open to alternative ways of thinking can lead to building trusting relationships with individuals from diverse backgrounds, broadening your perspective and fostering personal growth.
In this expert session, Jonathan A.J. Wilson delves into the intricacies of perception and identity, using the analogy of brands in marketing as a framework for building personal brand and reputation. The speaker underscores the significance of being top of mind and easily recognizable, emphasizing that forgiveness for mistakes comes more readily to those who are memorably present.
Wilson also discusses the role of stakeholders – individuals or groups with power, legitimacy, and urgency – in shaping our reputation, as well as the influence of cultural differences on perception. In a digital age where communication occurs predominantly electronically, Wilson emphasizes the importance of adapting behavior to engage effectively with different personalities.
Moving onto the topic of online presence, Wilson encourages consistent engagement and interaction with others through content creation on LinkedIn. He advises owning one's domain name and accumulating assets to establish control over one's digital identity.
The ultimate goal is to become a thought leader in your field by providing valuable insights and regularly contributing to the platform.
The session then shifts towards understanding coolness and authenticity in professional communication. Coolness, Wilson explains, originated as a coping mechanism for African-American Jazz musicians and servicemen during stressful situations, involving drawing from deep places while also protecting oneself. Authenticity, on the other hand, is defined as a genuine expression of oneself.
Wilson provides tips for introverted or shy individuals to begin building their online presence through text and collaborating with others on content creation. He encourages experimenting with various social media platforms and finding comfort in those that best resonate with you.
Wilson advocates for open-mindedness towards diverse ways of thinking and understanding, emphasizing the importance of forming trusting relationships with individuals from different perspectives to broaden your worldview.
From the survey every participant gets when the session ends, in their own words.
Thank you for a great session
Thanks for the cool input prof. wilson!
Very expiring lecture with lots of useful tips and tricks, never thought about branding me, presenting yes, introducing yes, but this is the whole new level. Makes so much sense.
It is a great training!! I wish it was longer so that we could really deep-dive into some of the concepts and take the time to look at how to concretely implement them in our life.
Professor Wilson is very knowledgeable and made this talk quite interesting!
This man is great!!!!!
No prior knowledge is assumed. It is built for a general working audience, and people who already know the subject get the research and the practical side rather than an introduction. What the hour itself covers: The trend of professionals who control their public narrative, engage with authenticity, and do so by creating a personal brand is seeing increasing rewards – both for them and the organisations they work for. Professor Jonathan A.J.
A masterclass. Jonathan A.J. Wilson takes your colleagues through the subject and the reasoning behind it, and answers live questions. It is practical in what people take away, without the hour turning into an exercise class.
Jonathan A.J. Wilson is one of the experts we auditioned ourselves, and we produce every session so we see how each one lands. Participants rate this session 4.2 out of 5, across 67 responses, and rate Jonathan personally 4.4 out of 5.
It is interactive, and the block higher up on this page says exactly how for this session. Nobody has to speak up who does not want to: the chat and the polls carry most of it, and the questions can come in anonymously.
It runs 45 min / 15 min: the talk, then live questions. All you do is pick a date. We brief Jonathan, produce the session, host and moderate it, run the Q&A, and send you the report within an hour of the end.
A team, a department, an employee network or every single employee at once, with no cap and no per-seat price. It runs inside your own Microsoft Teams, Zoom or Google Meet, or on a branded page we build. No integration, no login, no company device or e-mail.
The session is delivered in English. You can add high accuracy live subtitles in 8, 16 or 24 languages, so everyone follows in their own. That is a paid option, priced by the number of languages you need.
No, and that is by design. There is nothing to install, nothing to integrate and no connection to your systems, so there is nothing for IT to validate: we join your own Teams, Zoom or Meet as a guest speaker, or we host a page and your people open a link. No software, no accounts, and no data of yours that we can reach. It is why hundreds of companies, among them some of the largest technology and financial firms in the world, were able to start within a day.
We never receive or hold personal data about your employees. Because the session runs in your own environment, attendance and identity stay with you, and what we report back is aggregated: numbers, ratings and survey answers, not people. That is also why IT approval usually takes minutes rather than weeks.
You keep the recording and can share it internally. You also get attendance over time, participant ratings for the content and the speaker, the survey answers, and the topics your people asked for next.
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