Jos Ahlers
Dr. Jos Ahlers (1963) started his career at the University of Amsterdam. After his PhD in Psychology, he left academia and made the switch to the business world. In his career as a strategist, he advised numerous companies and institutions on positioning and marketing-communication. In 2009 he was asked to do research on Generation Z and this has resulted in three books. The most recent one ‘Gen Z; Longing for change’ was published in November 2019.
Unedited, from the survey every participant fills in after the session. Ratings on this site are out of 5.
It was interesting to know what motivates gen z . Thank you for inspiring videos
It's interesting to know how generation Z thinks and behaves, and the fact that they are networkers, not loyal to the companies/brands Thanks for seminar
It was great! So insightful & loved the videos
I loved some of the quotes especially the intro - itwas very clever how every generation looks down on the next even 100s of years ago. I found the economic climate through generations very interesting. Loved the videos too!
Very factual session. Loved the information shared
Thank you so much for organizing this!
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