Jos Ahlers
Dr. Jos Ahlers (1963) started his career at the University of Amsterdam. After his PhD in Psychology, he left academia and made the switch to the business world. In his career as a strategist, he advised numerous companies and institutions on positioning and marketing-communication. In 2009 he was asked to do research on Generation Z and this has resulted in three books. The most recent one ‘Gen Z; Longing for change’ was published in November 2019.