
Jeroen van Baar, PhD, was born into the Millennial generation in the Dutch town of Apeldoorn. He studied Liberal Arts & Sciences at University College Utrecht and obtained his PhD in cognitive neuroscience at Radboud University, before leaving on a two-year postdoctoral fellowship at Brown University. In 2014 he published the book "The Achievement Generation" about the performance pressure, achievement anxiety and surprising life dissatisfaction of his own generation.