Attention is Your New KPI: The Competitive Advantage No One Is Training
Will Schneider
Will Schneider is the co-founder of Focus Now Training and brings over 19 years of experience teaching mindfulness, breathwork, yoga, meditation, and human optimization, proving that self-mastery is available to anyone willing to do the reps. With a BS in Biology from King's College and a Stanford University Ambassador of Compassion, Will's approach is simple: train your mind like you train your body, no fancy words, no esoteric gatekeeping, just real, repeatable skills that stick. This unique approach earned him recognition as one of NYC's most sought-after teachers and has enabled him to partner with top organizations, including Sotheby’s, Weber Shandwick, and Nailor Industries. Will is also the co-host of the Men Talking Mindfulness Podcast. With six years of weekly production under its belt, MTM has helped Will become a leading voice in workplace wellbeing, emotional resilience, connection, and the science of focus. Will lives in New York City.
- Recording: Yes
- Language: English
- Duration: 60 minutes | 40% Experiential · 40% Lecture · 20% Q&A
Session Summary
Your people are smart, capable, and motivated — and they're still losing two hours every workday to a system engineered to steal their attention.
This is a performance problem. And it's costing you a lot of money!
“Attention Is Your New KPI” is an experiential training built to close that gap. Will breaks down exactly how and why fractured attention drains output, decision-making, and leadership presence — then equips your team with simple, repeatable tools they can feel and use immediately to reclaim their focus when it matters most.
Interaction
During the expert session, Will engages the audience through interactive exercises using Q&A sessions and live demonstrations.
Key Learnings
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Understand the Biology of Focus: why the modern world keeps the brain locked in reactive mode, what’s the price we pay, and what you can do about it.
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How to Focus: experience various focusing tools, including a nervous system reset, that will shift your team from reactive and distracted to responsive and ready.
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Apply 3 repeatable habits: the pre-task pause, Pomodoro Method, and creating a focused environment.
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Tech Check: learn several opportunities and tips to create a new, healthier relationship with their technology
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Detailed session description
This is an interactive, experiential session, built with visually dynamic slides and Q&A woven throughout, and designed to be immediately accessible to everyone in the room.
Will opens by naming the world we're all living in: The Attention Economy. He makes the case that there is a battle for our attention happening every single day, and most of us are losing it, whether we realize it or not. He grounds the entire session with a single, undeniable truth: "Without the ability to focus on what matters, everything is compromised."
Will intentionally crafts this virtual classroom into a shared experience, making clear that the battle for attention is a collective struggle that we all endure. Through this common humanity, participants move from guilt and isolation to something far more powerful: the recognition that we're all in this together.
Then we start working toward solutions. Will lays a foundation by teaching the biology of focus, showing his students that we are hardwired for distraction and that we all have a choice in how we want to show up.
Keeping it fun, visual, and grounded in neuroscience, Will explains how the modern world keeps the brain locked in survival mode rather than in high-performance mode, and what this means for decision-making, creativity, relationships, and leadership presence.
The session then shifts into its first experiential moment. Will guides the entire group through a live nervous system reset — a movement, breathwork, and mindset practice that shifts participants from reactive and emotional to responsive and reflexive.
Will goes on to introduce 3 easily repeatable focus habits that require no apps, no retreats, and no personality change: The S.T.O.P. Technique (the pre-task pause) — used before every meeting or new encounter to ground and set a single focus anchor; the Pomodoro Method — the simplest and most effective task-oriented time-blocking tool; and third — how the environment they work in directly impacts their attention and daily success.
"Change your relationship to your tech" is Will's closer, in which he offers practical tips and strategies for everyone to build a new, healthier relationship with their technology.
The session rounds out with a final Q&A, ensuring that all participants leave with a new source of confidence and an inspiring path forward.
This is a performance training session with measurable outcomes — and your team will feel the difference before they log off.
Ideal for: Leadership teams, sales teams, all-company events, Talent Development Days, Mental Health Month, World Mental Health Day programming
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