Abigail Ireland
Abi Ireland is the founder of Understanding Performance, a leadership and training consultancy specialising in peak performance. As a Peak Performance Strategist, she integrates psychology, physiology and productivity into her unique Performance Advantage Method that enables executives and teams to achieve excellence that lasts. Abi has delivered thousands of sessions across continents and industries, including for major FTSE 100 and S&P 500 organisations. Before building her business, she spent over a decade in banking in London and Sydney - working on multi-million dollar deals in front-office private equity and acquisition finance teams, and later in strategy and business management roles. Her experience in high-performing teams sparked her deep interest in what it truly takes to excel at the highest levels. Over the last 20 years, Abi has built a diverse skillset as a Chartered Banker, Executive Coach, Neurolinguistic Practitioner, Master Personal Trainer and Nutrition Coach - amongst other things. She draws on her blend of corporate, entrepreneurial and performance expertise to give clients practical, actionable tools that elevate mindset, productivity, focus and energy for long-term, high-impact results.
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